Radicool Dude

Radicool Dude draws influences from a unique mix of surf, skate and street culture and provide quality, fun-filled seasonal fashion that is super stylie, comfy and affordable. 

New Zealand designed & owned, the coolest little kids brand in the world, was born in Dunedin 10 years ago out of the desire for cool boys’ threads without a large $$$ tag. Amazing sales & the growth of ‘RADICOOL DUDE’ prompted the launch of ‘KISSED BY RADICOOL’ for girls in 2014, followed by ‘RAD TRIBE’, a unisex basics collection in 2017.

We draw influences from a unique mix of surf, skate & street culture & provide quality, fun-filled seasonal fashion that is super stylie, comfy and affordable. This brand is not for the fainthearted - beware your child will stand out from the crowd!