Organic cotton is about growing cotton crops without using fertilizers, pesticides, and other toxic chemicals. As a result, organic cotton farming results into a sustainable environment as it helps maintains soil fertility and harvests chemical free cotton.

Producing organic cotton uses lower carbon due to lesser fuel and energy consumption. Because it goes through a chemical free production process.

This is not only to minimize negative impact to the environment but to ensure customer value as well by subscribing to very high ethical standards. There are no chemical retention's from organic cotton clothing; thus, people with allergies or with specific chemical sensitivity will greatly benefit from using organic cotton in clothing fabric.